The Petaluma story is about distinguished vineyard sites and meticulous attention to detail. Petaluma was founded in 1976 with the sole objective to produce ultra-premium wines by carefully selecting the best sites within a particular Australian region suited to a chosen variety, thus creating the concept of Petalumas Distinguished Sites. This is their 'distinguished vineyards' philosophy. This pioneering attitude towards responsive and instinctive viticulture and winemaking is as uncompromising and true today as it was more than 35 years ago. The wines of Petaluma are a singular exploration of this founding belief. Through trial and building of expertise, Petaluma has evolved and is regarded within the industry, as a crusader of the modern Australian wine industry. Petaluma has developed a prestigious reputation over the past four decades with five star awards and Langton Classifications.

From a philosophical perspective, Ben is fascinated by how winemaking combines art and science. Due to his engineering background, he takes a systematic approach to his work in order to ensure that there is enough time for fun and creativity.